Humour, Seriously by Jennifer Aaker & Naomi Bagdonas

Author:Jennifer Aaker & Naomi Bagdonas [Aaker, Jennifer & Bagdonas, Naomi]
Language: eng
Format: epub
ISBN: 9780241986813
Publisher: Penguin Books Ltd
Published: 2020-09-11T00:00:00+00:00

In Leaders We (Must) Trust

Before we return to story time, it’s important to understand the state of affairs when it comes to modern leadership—and why it’s time to rethink the way we lead.

In the quaint days of yore (it’s a storytelling chapter; we’re leaning in), inspirational leaders reigned as a rarefied breed possessing some unique combination of intelligence, bravery, charisma, moral superiority, and cunning resolve. Ernest Shackleton drifted on sheets of ice for months to courageously rescue his stranded crew from the Antarctic sea. Henry Ford reinvented transportation and made the automobile affordable for middle-class families nationwide. Marco Polo traveled across the mountains of Asia and inspired generations of children to venture blindly across swimming pools.

But the days of the mythic and infallible leader are behind us.fn1

In the wake of shocking events like the Enron scandal in 2001, the U.S. subprime mortgage crisis in 2008, the Fukushima nuclear disaster in 2011, and the more recent revelation that Boeing rushed a poorly designed 737 upgrade to market, with disastrous results, our collective trust in leaders has been severely dented, if not totaled.

This degradation of trust in leadership has firmly implanted itself in the minds of employees, too: A 2019 Harvard Business Review survey found that 58 percent of employees trust a complete stranger more than their own boss.1

Pause. Read that sentence again.

Your employees trust a stranger more than you!

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