Flicker: Your Brain on Movies by Jeffrey Zacks

Author:Jeffrey Zacks [Zacks, Jeffrey]
Language: eng
Format: epub, pdf
Tags: Performing Arts, Film, History & Criticism, Psychology, Cognitive Psychology & Cognition, Social Science, Media Studies
ISBN: 9780199982875
Google: RHPDBAAAQBAJ
Amazon: 0199982872
Publisher: Oxford University Press
Published: 2014-12-01T23:00:00+00:00

restaurant and the diner closest to you drops a napkin. That would be easy to detect—at a truly posh place, the napkin would never hit the ground. Now, instead suppose the diner knocks over a glass of wine, dousing someone's plate, staining the tablecloth, and drops the napkin. You would be much less likely to detect that the napkin had fallen. We would say that the spill masked the dropping of the napkin. Masking can be literally simultaneous—the spill and the drop at the same time—or the spill could precede or follow the drop by a moment and still generate effective masking.

The effects of masking on visual detection can be dramatic. In one experiment, people looked at pictures of everyday scenes, such as the couple dining in Figure 7.5. After 3 seconds, one of the significant objects in the scene

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