90% of the Game Is Half Mental by Emma Span

Author:Emma Span [Span, Emma]
Language: eng
Format: epub
ISBN: 978-0-345-50487-6
Publisher: Random House Publishing Group
Published: 2010-10-18T04:00:00+00:00

Meanwhile, the Mets have fielded plenty of excellent teams since 1962 and won the World Series twice, but they never have quite shaken off the lovable loser label that their first season burned indelibly into fans’ brains. (Granted, as the years go on, the crowd at Shea has seemed less and less willing to give them the “lovable” part of the equation when things go badly.) It wasn’t just the 120 losses, and it’s not just the inevitable comparisons to the Yankees that force and/or allow the Mets to be perpetual underdogs no matter how good or rich they become; the team, even when playing at its peak, has a tendency toward organizational ineptitude that vacillates, from era to era, between charming and infuriating.

One of the constants in Mets history, from the very beginning, is their oddly endearing penchant for ham-fisted marketing decisions—a true gift, honed throughout the years, for well-intentioned yet disastrous promotional efforts. This resurfaced most recently in 2006, otherwise a generally excellent season at Shea, when the Mets announced in mid-April that they’d embraced a new team song—or as the press release termed it, a “fan celebration song.” It was performed by someone named Aghi, and debuted online in mid-April.

“We are thrilled and flattered that TJS and Breakthru picked up on the excitement of the season and recorded this upbeat, high-energy song,” said Dave Howard, executive VP of business operations, as quoted in the release. “We hope that fans catch on to Our Team. Our Time.’ as a rallying cry for the start of a thrilling season at Shea.”

This hope was destined to go unfulfilled, as across the tri-state area, the country, and the globe, thousands of Mets fans clicked and listened with dawning horror. The lyrics were half rapped over an odd, mid-eighties-style hip-hop beat, and the overall impression was of someone who was trying desperately to appeal to young people but had not met anyone under thirty for a quarter of a century:

New York Mets—Our team! Our time!

New York Mets—Our team!

Our time! Our team! Our time!

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