Understanding the Department of Homeland Security by Philpott Don;

Author:Philpott, Don;
Language: eng
Format: epub
ISBN: 9781598887426
Publisher: Bernan Associates

Dangers Awareness Campaign

CBP developed a multimedia public awareness campaign to communicate the dangers to the children and their families considering the journey.

The Dangers Awareness Campaign materials included print, radio and TV ads with the universal message:

The journey is too dangerous;

Children will not get legal papers if they make it.

They are the future—let’s protect them.

In addition to placing paid advertising in Central America and Mexico through early September, CBP worked with stakeholders in Central America and in the U.S. to encourage them to continue communicating these messages with their constituencies. The agency also reached out to local governments, faith-based organizations, other non-governmental organizations and the news media to use the Dangers Awareness materials.

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