Two Beats Ahead by Panos A. Panay & R. Michael Hendrix

Author:Panos A. Panay & R. Michael Hendrix [Panay, Panos A. & Hendrix, R. Michael]
Language: eng
Format: epub
ISBN: 9780241987247
Publisher: Penguin Books Ltd
Published: 2020-10-02T00:00:00+00:00

As they leaned close to the display, they shook their heads, still skeptical. They would pick up one corner of the paper sample or run their fingers across it to make sure it wasn’t an illusion. Michael had built up their disbelief through the dialogue, setting up an aha moment. Nothing was different about the product: it was already good enough. But without the reveal, the impact would have been minimal. Michael and the team left the trade show with a business card from every major commercial carpet manufacturer and the realization that no stage is too small for a great performance.

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