Tucci and Usmani's the Business of Photography by Damon Tucci

Author:Damon Tucci [Tucci, Damon]
Language: eng
Format: epub
ISBN: 978-1-60895-180-2
Publisher: Amherst Media
Published: 2010-03-17T04:00:00+00:00

Another approach is to charge an image creation fee (this typically covers image capture and the costs associated with posting the images online) and then sell everything à la carte. This system allows the client to pick and choose exactly what they need or want. Unfortunately, in my experience, many clients who opt for this don’t come back and order more. In the end, they are frustrated that they paid $4500 just to see their images online. Negative perceptions are not what we’re striving for.

Another trend for some of my colleagues is the shoot and burn

approach. This game plan seems to work well for the solo photographer who does not want to spend a lot of time making albums and working in front of the computer. These folks tell their prospective clients that they offer self-service coverage, meaning that they will shoot and edit the images and deliver them on CD, leaving the client with the responsibility to have their images printed at a local lab or through an online service like Snapfish or Blurb. Such photographers shoot the events only and charge around $2000 for six hours (in my area). They do not invest a lot of time in production after the event. I’m not advocating or admonishing this. This is

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