Photography by Andrew Ludewig

Author:Andrew Ludewig [Ludewig, Andrew]
Language: eng
Format: epub
Tags: photography, photography business, photography basics, photography best practices, wedding photography, mti photography
Publisher: Andrew Ludewig
Published: 0101-01-01T00:00:00+00:00

Chapter Six: One Shot, One Meeting

You've heard that old saying, "First impressions count." It's very true – most people will judge you the minute you open your mouth. When you're a business owner, your attitude and the way you speak to your customers will tell them a lot about you, good or bad. Be prepared for all kinds of questions about prices, quality of work, the equipment you use, scheduling and availability, your experience, all the what ifs, and the delivery of final goods. When potential customers are asking questions, they're mentally shopping around and might be comparing you to other vendors. While they're at this low level of understanding but high level of anxiety, you can take the opportunity to assure them with your answers that you understand their concerns. This is your time to shine and show people why you are the best vendor for them. Being thorough, attentive, and patient will help you win them over. Being vague, impatient, or dismissive to their questions will likely push them away. You have one shot to get it right.

If talking to people and acting as a salesman isn't your forté, this may be hard for you. Interacting with potential clients and having the ability to sell your services while creating a bond with them is something that just takes practice. It's not something that everyone enjoys doing. To make it easier on yourself, think of it as sharing instead of selling. You're sharing information about your services. You're sharing your talent with the world. You're sharing a gift by offering potential clients something that is going to bring them happiness and satisfaction for years to come. Being a good salesman is not about selling the most and being the best, but showing your clients that your passion is deeper than just earning a buck. You got into photography because you love it, right? If you are conveying your love of photography to your clients, if that message is coming through in your voice and everything do, then you've already won them over. No one wants a robot to show up and photograph their special occasion – they want someone who's going to put a creative twist on their photos and capture the emotions behind the moments, and that's something that can only be done by someone who loves photography. It might feel cheesy or uncomfortable at first, but being energetic and communicating your passion can make the difference in choice between you and a cookie-cutter studio.

Having a whimsical and entertaining personality can set you apart from other professionals. A warm and inviting personality makes people feel welcome, and will help your clients feel as though they've made a friend (and not just completed a business transaction). Many clients want to know that you have their best interests at heart and will do everything in your power to make sure they get what they're looking for. If you can keep the business side of things short and sweet in order

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