Music Business Essentials: Everything You Need to Know About Music Copyrights, Music Royalties, Music Marketing, and Music Contracts by Kevin Craig

Author:Kevin Craig [Craig, Kevin]
Language: eng
Format: epub
Publisher: Filecoven
Published: 2020-04-29T00:00:00+00:00

Chapter 5 - Getting A Website

When it comes to self-promotion, streaming platforms and social media are two of the easiest and most obvious platforms to build exposure. However, like most things of this nature, not many artists know how to use these platforms to the max.

Simply creating an artist profile or an artist page is not enough. Yes, it is a tool for promoting your work. Nonetheless, you’d have to use it properly else you won’t get anything out of it.

One primary way to get the most out of your various platforms is to build an audience.

How to Build an Audience

To build an audience, you must share as you create. This one is just commonsensical. If you don’t share, there’s no way anyone is going to know about the great work you’re doing. So, when you create, ensure you share at once, and there are many platforms where you can share your work.

Although there are many platforms for musicians to share their work, the following are the main platforms every musician ought to work with.

Building Your Website

In this day and age where social media prevails, it might seem like the good old traditional website is out of fad. Social media has, indeed, changed the way fans interact with their favourite celebrities, uncovering more and more about their lives, that were hitherto, unsearchable before the advent of social media.

While many musicians overlook what a traditional website can do for them and instead focus on building their social media pages, the truth is that there is a whole lot that a good website can do for them. For one, a website gives them full control, and it also helps them project a more professional image which can be somewhat difficult to achieve with social media platforms.

With a fully customizable site, you get to unleash your creative juices and get your page looking just the way you want it. Colours, layouts, and other elements can be altered to truly reflect what the artist has in mind, giving visitors an accurate first impression of what the musician wants to be known as.

Besides that, artists also get full control over what they post on their own website. Look at it this way, when sharing your music on social media, the platform might decide to take your music down for whatever reason. In essence, you’re at the mercy of the co-operation. However, on your site, you can post whatever you want without fears. Plus, you retain the rights to that content unlike on social media where posted content belongs to the site after it is posted.

The good thing is that building a website is not difficult and there are literally tons of capable providers you can create with.

Why You Need A Website

All Your Profiles in One Location

As your fan base grows gradually, it might start getting a little difficult for fans to find every single one of your channels if they don’t have a direct link. When you have a website, you bring in all your personal profiles and pages into one location.

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