Don't Force It, Solve It! by George Kalmpourtzis;

Author:George Kalmpourtzis;
Language: eng
Format: epub
Publisher: CRC Press (Unlimited)
Published: 2022-02-03T00:00:00+00:00

There are several variations for the notions included in SMART around the industry and international bibliography. Pick the one that you think best addresses your team’s needs. In any case, the main advantage of knowing your business objectives is that from now on you will have a point of reference when making your decisions, since they will need to address both user and business needs.

6.1.4 What is the domain context you are going to be working in?

Let’s start by picturing an umbrella. For some, an umbrella is a tool we use on rainy days, an item associated with moody weather, wind, and preferring not to be outdoors. We could also, however, imagine placing an umbrella on a sunny beach. Now the whole mental picture has shifted: we now think of sandy beaches, perfect weather, beach tennis, and diving into a warm sea. The only thing that changed between those two paradigms is context. And context changes everything!

Problems acquire meaning inside the context through which we examine them. Problems may be defined and understood differently and, consequently, solutions may vary from case to case and from context to context. Context encompasses several aspects, including the industry and the field we are working in, our audience and their habits, and the broader environment and world we live in.

Coming up with solutions without first examining the competition and what has previously been accomplished in your field is like trying to reinvent the wheel. In fact, it’s even worse, since teams may invest resources into solutions that might already exist or have been proposed and failed. As a result, being able to see how one’s field works and has evolved, including both successes and failures, offers teams valuable insights and may help them save valuable resources. Last but not least, being able to understand one’s competitors, as well as their strengths and weaknesses provides teams with the opportunity to reflect upon potential opportunities for the problems they are asked to solve.

Context is also defined by culture, which is a notion that encompasses many aspects of our lives, whether we realize it or not. Cultures are shared standards and ways of behavior that we develop when we interact with others. There are cultures related to food, dress codes, digital habits, and communication. The list never ends. Players of Massive Multiplayer Online games for instance develop their own codes of conduct, use special jargon, and develop habits that feel bizarre for people who aren’t part of their culture but which have a special meaning for them. Understanding the characteristics of the cultures we are targeting gives us insights on habits, trends, fears, and expectations which can help us better define our audiences but also identify and solve problems that have meaning for them.

Being able to scan and monitor the world around us can be a source of great incentive and inspiration. Whether it’s obvious or not, general socioeconomic events may have a direct or indirect impact on our products, our audiences, and ourselves, requiring corrective actions and potential redefinition and reframing of the problems we started off solving.

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