The Struggle Over Gay, Lesbian, and Bisexual Rights by Kimberly B. Dugan

Author:Kimberly B. Dugan [Dugan, Kimberly B.]
Language: eng
Format: epub
Tags: Social Science, LGBTQ+ Studies, Gay Studies, Lesbian Studies, Sociology, General, Gender Studies, Bisexual Studies
ISBN: 9781000448252
Google: sggpEAAAQBAJ
Barnesnoble:
Publisher: Routledge
Published: 2021-04-29T00:00:00+00:00

FRAMING AND SOCIAL MOVEMENTS

Snow and his colleagues (1986; 1988; 1992; 1994) discussed "collective action frames" as "action oriented sets of beliefs and meanings that inspire and legitimate social movement activities and campaigns." For frames to be successful in garnering public support they must resonate with people (see Snow and Benford 1988). Movement frames need to "strike a chord" with an individual's lifeworld experience and their overall beliefs and values (Snow and Benford 1988). When messages connect with targeted individuals then a movement can expect support at the voting booth. Clearly, a central strategic goal of movements is to work to garner popular support through the production and dissemination of particular claims and images. To begin to assess the different ways in which movement messages are effectively conveyed and how they relate to the public, I follow an existing framework that aids in the deconstruction of frames into separate "tasks" (Snow and Benford 1988).

In this analysis of the components of framing, I am guided by Gamson's framework but also borrow from Snow and Benford's conceptions of movements' tasks in the framing of grievances and protagonists. Gamson delineated framing into three components that movements fulfill to mobilize people for collective action including "injustice," "agency," and "identity" (1992). Simply, these tasks set the "story line" by addressing the questions: "What is the Issue?"; "Who is responsible"; and "What is the Solution?" (Ryan 1991:57). The degree to which movement frames fulfill these three tasks help to determine whether they echo with the public, thereby facilitating mobilization around or support for movement aims.

In this chapter, I deconstruct both movements' claims and images into distinct tasks and evaluate their potency and analyze the various ways in which frames did and did not strike a chord with the desired targets, I also examine whether and to what extent, social movements' frames are shaped by and influence the outcome for their opponent.

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