Self-Publishing and Collection Development by Robert P. Holley

Author:Robert P. Holley
Language: eng
Format: epub
Publisher: Purdue University Press

PRICING, DISCOUNTING, RETURNABILITY, AND ORDERING BOOKS

Obviously, for indie publishers to have their books listed with Ingram is one of the key strategies in setting a title up for success in the marketplace. And not just in the U.S. market, but in other global markets that Ingram serves. IngramSpark publishers determine the suggested retail list price for their titles in all markets. If pricing is not submitted, the title will be unavailable for sale in that market.

Many first-time indie publishers find the pricing of their books to be one of the most daunting challenges. To help with this, it’s recommended that publishers do their homework by visiting local booksellers or online retail sites for comparable books in size, format, and subject matter to gauge how best to price their own books. Remember that prices can always be changed even after publication.

In order to make titles available to both physical and online retailers, publishers offer a discount off the retail price of their titles. This discount represents the profit in selling the book for both the store and Ingram. The wholesale trade discount most publishers choose to offer booksellers is 55%. However, IngramSpark does provide the option of setting a discount within the range of 30–35% (minimum) to 55% (maximum). Applying a discount of less than 55% can possibly limit the sale of a title to booksellers; this, however, may be the right choice for many publishers depending on their sales strategies.

Publishers also determine the returnability of their titles. IngramSpark currently offers publishers three title-level returns options, as follows:

•Non-returnable: IngramSpark will not accept returns from booksellers for any title so designated.

•Return/Deliver: Allows titles to be sold on a returnable basis. Returned books will be sent back to the content provider for a fee.

•Return/Destroy: Allows titles to be sold on a returnable basis but no shipping and handling fees will apply. IngramSpark will destroy any returned books that it receives if this option is selected.

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