The Television Will Be Revolutionized by Amanda D. Lotz
Author:Amanda D. Lotz
Language: eng
Format: epub
Publisher: NYU Press
Published: 2014-03-17T16:00:00+00:00
5
The New Economics of Television
Madison Avenue is stuck in a 1950s time warp. While the era of mass media has long since departed—just glance at the hundreds of cable channels and thousands of special-interest magazines if you require proof—most ad agencies still operate the same way they did during the Eisenhower administration: Toss a single TV spot at millions of random viewers in the hope that a small fraction might be interested in that new Chevrolet or life insurance from Prudential.
—Paul Keegan, “The Man Who Can Save Advertising,” 20041
The advertising business has not matured in the past thirty or forty years. I wouldn’t blame the current need for change on TiVo. It’s an evolutionary process that has stagnated because advertisers and networks have been slow to recognize and adapt to changes in the consumer marketplace.
—Lee Gabler, Creative Artists Agency2
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Call Me by Your Name by André Aciman(18918)
Ready Player One by Cline Ernest(12797)
How to Be a Bawse: A Guide to Conquering Life by Lilly Singh(6673)
Wiseguy by Nicholas Pileggi(4558)
The Kite Runner by Khaled Hosseini(4333)
On Writing A Memoir of the Craft by Stephen King(4191)
The Crown by Robert Lacey(4087)
Audition by Ryu Murakami(4076)
Call me by your name by Andre Aciman(4058)
Gerald's Game by Stephen King(3898)
Harry Potter and the Cursed Child: The Journey by Harry Potter Theatrical Productions(3886)
The Perils of Being Moderately Famous by Soha Ali Khan(3772)
Dialogue by Robert McKee(3560)
Dynamic Alignment Through Imagery by Eric Franklin(3471)
Apollo 8 by Jeffrey Kluger(3190)
How to be Champion: My Autobiography by Sarah Millican(3170)
Seriously... I'm Kidding by Ellen DeGeneres(3087)
Darker by E L James(3078)
History of Dance, 2E by Gayle Kassing(2992)