So You Want To Be A Theatre Producer? by James Seabright

Author:James Seabright [Seabright, James]
Language: eng
Format: epub
Publisher: Nick Hern Books

Paper size

Millimetres wide × high

A1 (Poster)

594 × 841

A2 (Poster) like a broadsheet

420 × 594

A3 (Poster) like a tabloid

297 × 420

A4 (Letter)

210 × 297

A5 (Leaflet)

148 × 210

1/3 A4 (Leaflet)

99 × 210

A6 (Postcard)

105 × 148

B2 (Poster)

500 × 707

Double Crown (Poster)

508 × 762

Bo (Large poster)

1000 × 1414

Four Sheet (Large poster)

1016 × 1524

PRINT QUANTITY

It is always cheaper to get all the print you will need for a show done in one go. Going back later for a further print run will be more expensive than getting it all done together, because the set-up costs involved for the printer make up a fair chunk of the cost of each job. Of course, you don’t want to print so much material that you end up with a lot of wastage, but it certainly makes sense to have some spare stock to hand in case you decide to add some unplanned marketing or distribution activity to help stimulate sales. When working out how much print to get done, you should allow for your own marketing activity as well as just the basic amount requested by the venue or venues where the show is playing. As a guide, a typical fringe show playing a four-week run might print 10,000 leaflets and 500 posters; those quantities may be similar to those requested by a big touring venue where a show is playing a week.

PRINT COLOURS

The full-colour print that you are used to seeing in magazines and most newspapers is based upon the combination of four standard ink colours in various ratios: Cyan, Magenta, Yellow, and Black. Whereas it used to be quite common to print work in any number of colours between one (normally just black) and four (usually full colour, i.e. CMYK), the preponderance of full-colour printing now means that it is generally not economical to get anything printed in two or three colours. For example, even if your design only features the colours black and red, you’re unlikely to save anything on the print costs by getting anything less than a four-colour print job done. However, it remains quite common to have jobs printed or overprinted in just a single colour, normally black, as there remains quite a high demand for this service. Printers often refer to the number of ink colours on each side of a document using the formation Front/Back. So, a double-sided full-coloured print job would be referred to as 4/4, whereas a double-sided item which is full colour on the front and black only on the reverse would be 4/1.

OVERPRINTING

When getting a print run done for a tour, it is common practice to leave a space on posters and leaflets that will be overprinted with specific venue details. Sometimes overprinting will happen at the same time as the initial print run (which will make it cheaper); sometimes the initial run is done and then overprinting happens later. The overprint is normally done only in black ink so it isn’t too expensive, although any number of colours can be overprinted. A poster or leaflet printed with the basic design but without any venue details is referred to as a ‘shell’.

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