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Not a Diet Book by James Smith

Not a Diet Book by James Smith

Author:James Smith
Language: eng
Format: epub, mobi
Publisher: HarperCollins Publishers
Published: 2019-12-07T17:37:37+00:00


I was really not sure what my identity was going to look like within the Sydney PT scene. I was an outsider, a blond ‘Pom’ without a six-pack, no significant following on social media and not much more than a good attitude mixed with ambition and some audacity. Funnily enough, I couldn’t afford to move into my own place, even when I joined Fitness First, so I was living in a hostel in the CBD – which I kept secret. My cashflow from online PT wasn’t always the most consistent, so there were several days when I had to book three to four days of the dorm at a time, and then check out and check back in. I couldn’t afford to book further ahead than that, so I had to sit in reception for a few hours up to twice a week. And I’d always queue a bit early so I could get a bottom bunk.

I had a lot of time on my hands, so one day, with my fresh new business PT Instagram page, I decided to identify the top ten gyms and PTs in the Sydney CBD. I then manually followed their followers one by one. This would take me hours on end each day – I nearly walked into so many lampposts. Over a period of a few weeks – on buses, in the reception of my hostel or walking by the beach – I followed 7,500 people. I figured that if 10 per cent followed back, I’d have 750 people following me in Sydney. If I could convert 5 per cent of those into clients, I’d have a full diary for PT. That’s quick maths.

Effort should not be underestimated. I had to commute from Manly, where I moved after my time in the hostel, and I had to get the ferry into the Sydney CBD. But I never forgot to carry Tim Ferriss’s book Tools of Titans22 with me. It helped me at a very challenging time through his concept of the gun-to-the-head mentality.

My internal dialogue went like this: ‘I’m working as hard as I can day in, day out to accomplish what I want to.’ But come to think about it, if you’d put a gun to my head and asked me again, I might just have called every single one of my online clients and not put the phone down until they gave me two referrals each. I could have given out fliers for my business on a nearby busy street to the gym where I was working. And in time this attitude has become habit for me, without needing to think about a gun to my head for me to do what I need to do to succeed at something.

We can always do more. I feel we just kid ourselves about it more than we realize. I’m not just talking business either – I’m talking about all the excuses we feed ourselves. Someone out there is having it tougher than you are, and they’re outworking you right now in every area of life.



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