Management Practices in Asia by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783030196622
Publisher: Springer International Publishing

No poverty

Affordable and clean energy

Climate control

Zero hunger

Decent work and economic growth

Life under water

Good health and well-being

Industry, innovation, and infrastructure

Life on land

Quality education

Reduce inequality

Peace, justice, and strong institutions

Gender equality

Sustainable cities and communities

Partnerships for the goals

Clean water and sanitation

Responsible consumption and production

Source: Adapted from Unilever (2015)

What Is Next?

Polman very much looked forward to presenting his ideas at the upcoming meeting, and he knew that with all the options to promote sustainability, he could integrate fair trade into his company and foster growth. He knew that participants would certainly be talking about changing trends in consumer attitudes toward sustainability and about Unilever’s new study analyzing the common idea that sustainability does not sell. Polman also knew that Unilever’s research proved that sustainability was no longer a niche issue and that 54% of consumers wanted to buy more products that are durable. Many consumers already paid attention to such products, and the study showed that even more people wanted to do so. They also preferred everything in one: they wanted high-performance products and/or services, for the right price, and with a mission that appealed to them (Unilever 2016c).

However, Polman also faced the dilemma that consumers wanted convenience. Unilever was committed to providing this convenience while capitalizing on the green trend. He wanted to emphasize that Unilever had increased its effort to develop products that were less carbon- and water-intensive and that the company continued to work with partners to address the challenges of the consumer use phase as well as help consumers to understand how they could live more sustainably. Since the plan was launched, Unilever has helped more than 482 million people to improve their hygiene and health conditions. Furthermore, the company has provided training and support to approximately 600,000 small-scale farmers and 1.8 million small shopkeepers. Since 2008, Unilever has reduced its CO2 emissions from energy by 39% per ton of production and its waste to landfill by 97% per ton of production (Unilever 2016a).

With these figures, Polman was confident that he could show his audience that Unilever was seriously engaged in elevating the level of CSR activity and that the company cared about the living and working conditions in India. However, he also knew that much remained to be done, and he was looking forward to an intense discussion.

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