Writing Winning Business Proposals by Richard C. Freed & Joseph D. Romano & Shervin Freed

Author:Richard C. Freed & Joseph D. Romano & Shervin Freed
Language: eng
Format: epub
Publisher: McGraw-Hill
Published: 2011-05-16T16:00:00+00:00

CHAPTER 9 REVIEW

Writing the Situation and Objectives Slots

The situation slot has three components that help answer a series of questions, as summarized in Figure 9.10.

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FIGURE 9.10 The three components of the situation slot

WORK SESSION 7:

Writing the Situation and Objectives Slots for ABC

Before you actually begin to strategize the proposal, Gilmore sends you a memo concerning the formatting, page layout, and other such “requirements” about which he wants you to adhere. You expect this memo because it is his standard operating procedure.

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