Street Food by Marras Stefano Roberto. Companion Michèle. Cardoso Ryzia de Cassia Vieira

Author:Marras, Stefano Roberto.,Companion, Michèle.,Cardoso, Ryzia de Cassia Vieira.
Language: eng
Format: epub, pdf
ISBN: 9781317689911
Publisher: Taylor & Francis (CAM)

As with most outdoor vending and events, weather governs customer traffic and profitability. In Atlanta, late November through early March represent the difficult months for food truck vendors. The business is very weather dependent, explained Jorge. He continues to work at his insurance office during the winter months so that he can pay his bills. When it is cold or raining outside, vendors get significantly less customer traffic. They do not make as much money, and, thus, it is challenging for them to be profitable at the end of the day. Some Atlanta food trucks go into hibernation during the winter because profits are so low. “It does get slow [during the winter],” remarked Eddie, “but you get to see who your loyal customers are.” Despite these challenges, they are keen to see how the food truck movement evolves over time.

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