Power: Why Some People Have Itand Others Don't by Jeffrey Pfeffer
Author:Jeffrey Pfeffer
Language: eng
Format: mobi, epub
Tags: Sociology, Social Science, Success, Organizational Behavior, Success in business, General, Management, Self-Help, Personal Growth, Business & Economics, Power (Social sciences)
ISBN: 9780061789083
Publisher: HarperBusiness
Published: 2010-09-14T04:00:00+00:00
PERSUASIVE LANGUAGE
Language that influences is able to create powerful images and emotions that overwhelm reason.24 Such language is evocative, specific, and filled with strong language and visual imagery. When Winston Churchill became prime minister of Britain in May 1940, he was 65 years old and had been out of power for 10 years. Churchill and Britain faced uncertain prospects and terrible travails in the war with Germany. His oratory helped build his power and image, rally the country, and turn the tide of the war:
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