Living Like a Leader by Harold Lowe

Author:Harold Lowe
Language: eng
Format: epub
Publisher: BookBaby
Published: 2019-07-17T15:41:31+00:00

Your Brand

“Your brand is what other people say about you when you’re not in the room.”13

As a leader in the 21st century, the lifestyle you live in your free time will be just as important as your role as a leader.

In today’s society, people are looking at your lifestyle just as heavily as the words you are saying. People don’t just look at who you are as a leader; they look at your full body of work and the life you live at home. People will observe the way you do things to verify that you practice what you preach; if you don’t follow your own advice, then how could anyone else?

Now that everybody has a camera in their pocket at all times, your behavior is constantly under a microscope. If you’re having a bad day and take it out on a fast food employee, for example, anybody could record that encounter and put it on the internet, where somebody will recognize you sooner or later, which could tarnish your brand.

Every interaction you have and behavior you display outside the walls of your own home (and the homes of people you trust) are up for public scrutiny and will impact the way that people continue to view you. Whether that’s a positive or negative impact depends entirely on you.

Why is your brand important?

Your overall brand is significant because people will always talk about you when you aren’t around. When your values carry over from your personal life into your leadership style, you get to control the narrative of what is said about you. If your brand is saturate with good values, people can’t tarnish your image, even if they don’t like you.

People should always know about the good things you’re doing in the world and should never see things that conflict with your brand. The best way to protect against that is not to conduct any activities that contradict the words life you portray. The public eye will create their own opinions and interpretations of you based solely on what they see and hear. Posting quotes and pictures on social media that conflict with your brand can damage your credibility and reputation.

Think about it this way. Would you want to work with the lady who called the cops on a black family having a barbecue, or the lawyer who went on a racist rant and threatened to call ICE in a restaurant in New York, or any number of other people who’ve gone viral for being terrible humans? Even when you think you’re out of the public eye, one bad day can ruin your reputation as a leader.

I can’t overstate the importance of making sure everything you say or do supports a positive image of your brand. Give your followers every reason to support you and make sure to avoid giving your detractors anything to work with. There will always be people trying to tear you down; do not give them any leverage or ammunition to paint a negative picture of you when there is not one.

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