Fall in Love with the Problem, Not the Solution by Uri Levine

Author:Uri Levine
Language: eng
Format: epub
ISBN: 9781637741993
Publisher: BenBella Books
Published: 2022-10-13T00:00:00+00:00

HIRING

Provided that you realize how important firing is, it’s now time to think about hiring.

There are three parts to hiring: when to hire, who to hire, and how to hire.

WHEN TO HIRE

Many companies hire too early.

Let’s say that you hire a salesperson before you reach product-market fit. What do you want her to do? Sell a premature product?

The most likely scenario is that she will try to be successful, and you will end up with displeased customers. And that is the case when you hire right. Otherwise, she won’t be able to sell, and that will impact your PMF, mainly because the inability to sell will be redirected into product requirements.

The best time to hire is when you know what the new hire is going to do in the next ninety days. Can you define the objectives or deliverables for such a new hire? If you’re not sure, ask for another person’s point of view—a consultant, perhaps, or another CEO.

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