1501128884 (N) by Ian Halperin

Author:Ian Halperin
Language: eng
Format: mobi
Publisher: Gallery Books
Published: 2016-04-19T06:00:00+00:00

CHAPTER ELEVEN

Having cultivated separate images for each of the girls, it was time to find a way to carve out their own sub-brands independent of Kim. The way Kris tells it, Kourtney announced out of the blue one day that the girls wanted to open up a new D-A-S-H store in Miami. If they were going to open a store there, “why not add a television component?” asked Kris. And so the first television spinoff was born—Kourtney and Khloé Take Miami. The show would follow the girls as they moved to Miami for the summer, designed and stocked the store, and hired the employees, who would become known as “D-A-S-H Dolls.”

By now, anybody familiar with Kris’s business acumen knew that Kris and the producers were likely brainstorming ways for the two sisters to move out from under Kim’s shadow to help expand the family brand. Eventually, I presume, somebody proposed a spinoff about opening a second store, and voilà.

Of course, nothing could possibly be less dramatic than two sisters ordering merchandise and overseeing the renovations of a store. In order to spice things up and create the kind of situations that Kardashian followers had come to expect, the producers arranged to get Khloé her own Miami radio show. And in keeping with the edgy image that was being built for her, the show was hardly run-of-the-mill, standard fare. Instead she was given a five-week “trial run” of a late-night Miami talk show, airing from midnight to 3:00 a.m., titled Khloé After Dark.

The radio show itself, for anybody who bothered to tune in, was something of a dud. Reviewing the first show, the Sun Sentinel called it a “badly edited late-night infomercial for the South Beach shop owner and reality TV star.” But that was hardly the point. Clearly the show was simply a vehicle to generate some seemingly impromptu situations for the TV show. And sure enough, by the second episode, there was enough drama to generate the kind of buzz guaranteed to keep viewers tuning in.

In the very first episode, Kim visits to help promote the new store but ends up getting into a fight with Khloé, who comes close to pulling the plug on the new operation. Nothing particularly groundbreaking, but Kim’s presence guaranteed a strong premiere. By the second episode, however, the girls didn’t need their famous sister’s star power. It created enough buzz on its own to virtually guarantee the show a successful run. In a scene shot during the first installment of Khloé’s radio show, Khloé did a segment on the prevalence of drugs in Miami, noting that people thought she was a “coke whore.” During the segment in which she interviewed a “drug expert,” she revealed that one of her employees had found coke in the changing room of the new store. She had stuck the drugs in her purse and she just happened to still have them on her. Taking the purported container out of her purse, she declared, “I have never done coke; I’m just not into that stuff.

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