Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book

Author:Grahl, Tim [Grahl, Tim]
Language: eng
Format: mobi
Publisher: Out:think
Published: 2013-06-26T16:00:00+00:00

If this process won’t work for you, feel free to adapt it in a way that will. The most important thing is to find a workflow that removes any stress or hesitation you have about quickly re-imaging content for your platform. Remember, the Connect System model only works if you maintain those connections with content. That’s the goal. If you need a helping hand to meet that goal, be sure to get one.

Q&As

The questions you receive every day are another amazing source of information that you can re-imagine into other forms of content. Do you get a lot of questions when you share your book ideas to family and friends? Have you already done a book tour or a few speaking gigs where you faced some interesting questions from readers? And what about social media; have followers sent you some thoughtful questions via Twitter or Facebook? The answers you give to those questions hold more value than in just answering the initial question; they offer value to your entire platform, but only if you capture and share them.

By turning these answers into content for your blog or email newsletter you accomplish several things at once. First, you write content you know your readers are interested in because they’ve already asked about it. Second, you save time and energy now because this content is quickly produced since you’ve given these answers before and probably have them already written down. In the case of questions by email, all you need to do is look back at your responses to get the content. And third, you save time and energy in the future because when new readers ask the same questions you can simply point them to the answers already available on your site instead of re-writing them every time.

Part of your adventure—the adventure you invite your readers to join through your content—involves the exchange of questions and answers. This exchange is a personal interaction that your readers enjoy because it lets them engage with you on a more equal and familiar level. For you, this exchange helps you identify themes that your readers are interested in, which you can turn into a future book or new content series. Ultimately, questions and answers are an important piece to the strength and development of your platform.

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