You Are a Writer (So Start Acting Like One) by Jeff Goins

Author:Jeff Goins [Goins, Jeff]
Language: eng
Format: mobi
Publisher: Jeff Goins
Published: 2012-04-26T16:00:00+00:00

Describe yourself in a few adjectives. What do you and others come up with?

Take note of your interests: favorite books, movies, music, etc. What do they have in common?

Imagine your ideal reader. Describe him or her. Write a letter to this person (including a name).

As you take note of your unique style of writing and whom you’re trying to reach, you will begin to find your voice. Don’t worry, though; it takes time. Give yourself lots of grace and room to fail.

You’ll need it.

Personal Story: Branding Myself

Stumbling upon my own personal brand was less intentional than it should have been. I kind of backed into it, accidentally. Call me a nerd, but it happened through my blog.

The .com domain for my full name was already taken, so I did a variation of it with Goinswriter.com, since I knew I wanted to build a platform around my writing. Then, I repurposed a headshot from a family photo shoot I did with my wife. I put it on every piece of collateral I had: website, Twitter, Facebook, etc.

Then, I started reaching out to people, building relationships, and writing.

The more I wrote, the more comfortable I became with my voice. As I looked around, I saw how my writing resonated with others. Before I knew it, I had a brand, a unique writing style that attracted others. And I had no idea.

In fact, a friend had to tell me, “Jeff, you’ve found your voice,” before I would believe it.

Maybe you’ll need the same reminder. That’s why we can’t simply practice in a corner somewhere in a darkly lit room.

You’ve got to get out in the world and share your work. Otherwise, you’ll always doubt yourself.

Your brand is waiting. You just need to find it.

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