Write to Sell: The ultimate guide to great copywriting by Maslen Andy
Author:Maslen, Andy [Maslen, Andy]
Language: eng
Format: epub
Publisher: Marshall Cavendish
Published: 2011-04-17T14:00:00+00:00
In a moment, I am going to reveal to you the five most important errors most copywriters make on the order form. But first…
Again, you are enticing your reader and involving them in your narrative. They want to know what's coming next and they'll read on to find out.
Number five: The humble PTO
A simple but incredibly effective tool to keep people reading is the PTO (as in “please turn over”). Placed at the bottom of a two-page letter, or a brochure, or a catalogue, it draws the eye and gives them a strong call to action. But…
Don't say PTO, or even “please turn over”. You can do better than that. Here are a few things that are far, far more powerful:
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