Why Aren't We Saving the Planet? by Geoffrey Beattie

Author:Geoffrey Beattie
Language: eng
Format: azw3
Tags: Science, Psychology
ISBN: 9780415561969
Publisher: Taylor & Francis
Published: 2010-06-21T10:00:00+00:00

Steve: The PC is an important part of the [overall ecosystem] that people are using...

Steve: I think there’s gonna be [two places of innovation] for development over the next few years.

Iconic: Hands are close together, forming a sphere.

Iconic: Hands are closed into fists, a foot apart.

Figure 11.1 Examples of the iconic gestures that accompany talk.

Just look at the elaborate hand movements, drawing out images in the space in front of his body. These imagistic gestures do not merely ‘illustrate’ the content of the speech; rather they are a core part of the underlying message. Steve Ballmer does not say what he intends to say and then try to make it clearer with a gestural illustration, after a brief pause. Rather he uses speech and movement simultaneously; the movements and the words both derive from the same underlying mental representation at exactly the same time (actually the beginning of the gestural movement slightly precedes the speech so that the hands can be in exactly the

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