What It Takes To Be Number #1: Vince Lombardi on Leadership by Vince Lombardi & Vince Lombardi

Author:Vince Lombardi & Vince Lombardi [Lombardi, Vince]
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2001-01-03T05:00:00+00:00

IDENTIFY AND LIVE YOUR VALUES

A third concept—values—speaks to how you and your people intend to conduct yourselves as you pursue your vision.

The objective is to win: fairly, squarely, decently,

win by the rules, but still win.

Values are the way people actually do things. Your agreed-upon values determine the behaviors within your culture. Like mission and vision, your values are non-negotiable. They get to issues of professionalism, in the literal sense of “professing” things. In his first meeting with the Packer players, for example, Lombardi told them, “You may not be a football player. You may not be a tackle. You may not be a guard. You may not be a back. But you will be a professional.”

Values come in two forms: espoused and practiced. The leader’s challenge is to bring the two into alignment. Failure to do so leads to organizational cynicism—we say it, but we sure don’t do it!—and eventually undercuts the leader’s moral authority and credibility.

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