Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin

Author:A.G. Lafley & Roger L. Martin [Lafley, A.G.]
Language: eng
Format: mobi
Published: 0101-01-01T00:00:00+00:00

Understanding consumers. Really knowing the consumers, uncovering their unmet needs, and designing solutions for them better than any competitor can. In other words, making the consumer the boss in order to win the consumer value equation.

Creating and building brands. Launching and cultivating brands with powerful consumer value equations for true longevity in the marketplace.

Innovating (in the broadest sense). R&D with the aim of advancing materials science and inventing breakthrough new products, but also taking an innovative approach to business models, external partnerships, and the way P&G does business.

Partnering and going to market with customers and suppliers. Being the partner of choice by virtue of P&G’s willingness to work together on joint business plans and to share joint value creation.

Leveraging global scale. Operating as one company to maximize buying power, cross-brand synergies, and development of globally replicable capabilities.

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