The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly

Author:Robert W. Bly
Language: eng
Format: mobi
ISBN: 9781613083031
Publisher: Entrepreneur Press
Published: 2015-08-10T14:00:00+00:00

Create a One-Year Plan

Now that you know what you need to do to be successful at each stage of the selling process, make sure you include the tactics you identified in your action plan. A lot can change in three years, so start with a one-year plan. You already set a goal for what you want to accomplish during the next year, created strategies to succeed in achieving that goal, and identified the top three to five tactics you’ll employ to implement the strategies. Now, it’s time to detail the actions you’ll take.

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