UX Fundamentals for Non-UX Professionals by Edward Stull
Author:Edward Stull
Language: eng
Format: epub
ISBN: 9781484238110
Publisher: Apress
An actual product is the product itself. The actual product of a weather app is the assortment of pixels and code that together comprise the application.
An augmented product is the collection of related intangibles that add value to a product, such as customer service and technical support. The augmented product of a mobile app might include an online forum that addresses customer requests .
These descriptions of core, actual, and augmented products is marketing 101; however, these concepts have an immense impact on the creation of successful user experiences. As with many issues pertaining to marketing, we must separate the useful from the snake oil.
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