Unstoppable by Pete Wilkinson

Author:Pete Wilkinson
Language: eng
Format: epub
ISBN: 9780857085832
Publisher: Wiley
Published: 2014-12-03T00:00:00+00:00

So there you have it, a simple four-stage system to ensure that your people know what is happening, how they are contributing and what needs to be achieved for the future.

It all falls down with execution

The final stage of Steve Radcliffe's essential guide to your leadership is Deliver. I'm sure you've experienced as a customer a business that doesn't deliver. I love pizza and no matter how shiny the menu is, how much time the chef takes in making my pizza, even supposing he remembers to put extra pepperoni and jalapeños on, it all falls down if the delivery driver gets lost and my pizza isn't delivered. How about on a larger scale? How about you've decided to buy a new car, maybe lease one for your business? You get the car, you enjoy driving it and it's reliable. Then comes the time to get your car serviced. You turn up at the garage, drop it off and are told that it'll be ready by 5pm. You go back to collect the car and they tell you it's not ready. From a service point of view they failed to deliver. Now, if you have a meeting the next day 200 miles away, how clean the car is or how you like it doesn't matter because the garage didn't deliver.

My wife recently ordered a new mobility scooter for her father. On the due date of delivery it didn't come, so we called the delivery number but didn't get a great deal of joy. Upon checking their website I read something that actually made me laugh. One of their core statements was, and I quote, ‘We promise to keep our promises'. What is that about? The scooter wasn't delivered and they were a delivery company that hadn't called us to let us know why. Clearly, these guys fell down with execution. Look at your own business for a moment. Are there any areas where the product is great, the service during the sales process is great but your delivery lets your customer down? Is there an area where you could enhance the delivery of your product or service? It's your job as the leader to check and see that these critical things are improved.

When you and your business don't deliver, that's the effect; it can all fall short of your potential. You really let yourself, your business and most of your clients down. So, if you're going to become a better leader, you and your team, if you have one, have to follow through and deliver.

Being able to execute is essential. There are times when you are doing things in your business that are not glamorous. There will be times when you as the leader may want to do something else, and being the leader may mean that no one is going to kick you in the backside if you don't execute. This is why you need to build and develop this part of your leadership. If you don't follow through and execute, it's not fair to your team or your customers.

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