Transformational Sales by Philip Kotler Marian Dingena & Waldemar Pfoertsch
Author:Philip Kotler, Marian Dingena & Waldemar Pfoertsch
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham
References
Adamson, B., Dixon, M., & Toman, N. (2013). ‘Dismantling the Sales Machine’. Harvard Business Review, 91(11), 103–109.
Anderson, J. C., & Narus, J. A. (1995). Capturing Value of Supplementary Services. Harvard Business Review, 73(1), 75–83.
Anderson, J. C., & Narus, J. A. (2004). Business Market Management. Understanding, Creating and Delivering Value. Upper Saddle River: Pearson, Prentice Hall.
Anderson, J. C., & Wouters, M. (2013). What You Can Learn From Your Customer’s Customer. MIT Sloan Management Review, 54(2), 75–82.
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