The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You by Joe Lazauskas Shane Snow

Author:Joe Lazauskas Shane Snow [Shane Snow, Joe Lazauskas]
Language: eng
Format: epub, mobi
ISBN: 9781119483359
Publisher: Wiley
Published: 2018-01-29T00:00:00+00:00

How We Built the Most Influential Content Strategy Blog on Earth

When Joe first started running our blog The Content Strategist, we only had about 14,000 monthly readers and a couple thousand newsletter subscribers. Shane had been blogging haphazardly with our buddy Sam and some freelancers while building the business and finally decided we needed a full-time editor to push the pedal and hold the steering wheel.

As a trade publication, we weren't going to turn into BuzzFeed, but given the booming interest in content marketing, there was clearly an opportunity in front of us to grab the attention of a niche audience. Three years after Joe took over, half a million marketers and media folks read our blog on a given month, and our newsletter had eclipsed 100,000 devoted subscribers. Our stories were generating thousands of high-quality leads for our software business each month, and thus paying its cost of production off tenfold. And we'd won numerous accolades, including Best Brand Publication at the 2016 Digiday Awards.

Here's how we did it:

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