The Self-Discipline Blueprint: A Simple Guide to Beat Procrastination, Achieve Your Goals, and Get the Life You Want by Patrik Edblad

Author:Patrik Edblad [Edblad, Patrik]
Language: eng
Format: azw3
Publisher: Patrik Edblad
Published: 2018-01-15T16:00:00+00:00

“People Don’t Buy What You Do. They Buy Why You Do It.”

According to Sinek, what separates great companies like Apple from everyone else is that they start with their why. If they presented themselves like most businesses do, their marketing message would look something like this:

“We make great computers. They are beautifully designed, simple to use and user-friendly. Want to buy one?”

Not terribly exciting, is it? And that’s not how Apple communicates. Rather, it goes something like this:

“In everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. And we happen to make great computers. Want to buy one?”

A lot more appealing, isn’t it? And that’s because their message starts with their why, a belief that has nothing to do with what they do. As Sinek says, “What they do—the products that they make, from computers to small electronics—no longer serves as the reason to buy; they act as the tangible proof of their cause.”

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