The Science of Kissing: What Our Lips Are Telling Us by Sheril Kirshenbaum

Author:Sheril Kirshenbaum [Kirshenbaum, Sheril]
Language: eng
Format: epub, mobi, pdf
Tags: Non-Fiction
ISBN: 9780446559904
Amazon: B005ZO4Y8K
Publisher: Grand Central Publishing
Published: 2011-01-05T08:00:00+00:00

What His Nose Knows

In 2000, psychologists in Texas conducted a study similar to Wedekind’s experiment. Seventeen women—who, importantly, were not using hormonal contraceptives at the time—wore the same T-shirt to bed for three consecutive nights, first during the fertile ovulatory phase of their menstrual cycle and then again during their non-ovulatory period. Afterward, the shirts were collected and frozen.

When the shirts were thawed, fifty-two male participants volunteered to rate their scents based on intensity and pleasantness. And sure enough, the shirts worn during the women’s ovulatory phase were consistently rated as more attractive and sexy.

Furthermore, when the same shirts were retested a week later after sitting at room temperature, the results were similar. This suggests that the relevant odors do not dissipate immediately, so it’s possible men may be employing their noses more than they realize when choosing a partner. In turn, their preferences may be influenced by female fertility, and kissing provides the time and proximity for an adequate sample of a woman’s scent.

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