The Power of Unfair Advantage by John L. Nesheim
Author:John L. Nesheim
Language: eng
Format: epub
Publisher: Free Press
Published: 2005-07-15T00:00:00+00:00
15
Engineering and Technology
Creating an unfair advantage by using the engineering function means you will be a master of the art of exploiting technology. Real engineers make real products for the real world. They use technology but don’t worship it. Veterans of high tech new enterprises tell us repeatedly that there is a trick to building advantage with the engineering function: remember that your technology is in the heads of a handful of key techies. And never forget: engineering is both technically and psychologically intensive.
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