The Passion Belief Method by Megan Tull

Author:Megan Tull
Language: eng
Format: epub
ISBN: 9781630475956
Publisher: Morgan James Publishing

Challenge Time!

Answer the following questions, to assist you in getting clear on your specific target market and what problem you will solve with your business. Gaining clarity in these areas will allow you to become more effective during the sales process. We will start broad and narrow it down.

1. Who can benefit from your knowledge, product or service?

2. Out of all those people, who wants your product or service? (This is different from needing.)

3. Who is not only able but willing to pay for your services? (People buy based on emotions; remember to find out what their pain points are and what solution they’re looking for.)

4. What are your prospects talking about with their friends, researching on the Internet and spending money on?

5. What benefits would they gain from purchasing your product or service?

6. What kind of client do you want? (Knowing the people you work best with will ensure that you do your best work—not only will it make you happy, but it will also feed the referral funnel.)

Typically your ideal client is someone like you. What type of people do you naturally find yourself drawn to?

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