The Jelly Effect: How to Make Your Communication Stick by Bounds Andy
Author:Bounds, Andy [Bounds, Andy]
Language: eng
Format: epub
ISBN: 9781907293214
Publisher: Wiley
Published: 2011-09-18T22:00:00+00:00
In other words, no jelly. Not one wasted word. And every single thing you say impresses the client.
The rest of this section outlines how to use the ABC approach. My advice is this: for you to get best use of this section, every time I suggest you apply what I have just said to your business, break off from reading, get a piece of paper and write down your answers to the questions I raise.
That way, AFTER you finish reading this section, you will have your new sales process written!
AFTERS - establish their DESIRED AFTERs
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