The Instant Survivor by Jim Moorhead

Author:Jim Moorhead [Moorhead, Jim]
Language: eng
Format: epub
ISBN: 978-1-60832-245-9
Publisher: Greenleaf Book Group
Published: 2012-05-27T16:00:00+00:00

MESSAGE TWO: “I’ve made some networking calls already.” This message says that you are taking charge, that you’re upbeat and not scared.

MESSAGE THREE: “I’d like your help in expanding my search.” This request shows confidence and a focus on getting a new job. The open-ended nature of your request will likely spark a question from your friend, which you can answer more specifically and should produce assistance.

When companies face a crisis, they tend to get fixated on what they’ll say to the media. I tell them to think “do” before “say,” meaning that figuring out what to do matters more and will furnish the right message. That’s true for you as well when trouble strikes. Follow your plan, figure out what to do, and then develop short, simple, and strong messages that support your plan and image of standing tall.

• • •

As we maintain our visibility in a crisis and make the tough decisions, we have to take care to communicate what we are doing to those around us. Entire industries are based on helping companies produce the appropriate message. You may have to craft your own message, but if you do it effectively you will succeed in standing tall.

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