The Innovator's Method: Bringing the Lean Start-up into Your Organization by Nathan Furr & Jeff Dyer
Author:Nathan Furr & Jeff Dyer [Furr, Nathan]
Language: eng
Format: epub, mobi
ISBN: 9781625271464
Publisher: Harvard Business Review Press
Published: 2014-08-19T00:00:00+00:00
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How to Run a Good Experiment
Most people believe they understand experimenting, but when we teach executives and students, 90 percent of the time they get it wrong at first. What are the mistakes they make?
No hypothesis or metrics. Don’t conduct an experiment without a clear hypothesis or without defining how you will measure what you learn.
Wrong tools. Don’t rely on focus groups. They tend to get stuck in groupthink. And avoid starting with surveys. You don’t yet know what questions to ask.
Bad samples. Make sure you talk to a relevant sample of customers. Often experimenters pick the wrong people (for convenience), or they talk to everyone (the population). Also, don’t reformulate your solution between every conversation; wait for a pattern to emerge, and then reformulate.
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