The Experience Economy, Updated Edition by Pine II B. Joseph; Gilmore James H.; & James H. Gilmore

Author:Pine II, B. Joseph; Gilmore, James H.; & James H. Gilmore [Pine]
Language: eng
Format: epub
ISBN: 5181949
Publisher: Harvard Business Review Press
Published: 2011-05-10T04:00:00+00:00

All economic offerings—not only experiences but also commodities, goods, and services—are the result of an enterprise's progression from drama through script to the theatre that stages performance. Returning to Schechner: “The drama is the domain of the author, the composer, scenarist, shaman [to which we add strategist and line executive]; the script is the domain of the teacher, guru, master [as well as the manager, supervisor, and team leader]; the theater is the domain of the performers [whether acting in plays or business]; the performance is the domain of the audience [which includes customers who now want experiences].”21

Figure 6-2: Enactment Model

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