The Essential Drucker (Collins Business Essentials) by Peter F. Drucker

Author:Peter F. Drucker [Drucker, Peter F.]
Language: eng
Format: mobi
Publisher: Harper Collins, Inc.
Published: 2009-10-13T06:00:00+00:00

The Toll-Gate Strategy

The entrepreneurial strategies discussed so far, “being fustest with the mostest,” “hitting them where they ain’t” or creative imitation, and entrepreneurial judo, all aim at market or industry leadership, if not at dominance. The “ecological niche” strategy aims at control. The strategies discussed earlier aim at positioning an enterprise in a large market or a major industry. The ecological niche strategy aims at obtaining a practical monopoly in a small area. The first three strategies are competitive strategies. The ecological niche strategy aims at making its successful practitioners immune to competition and unlikely to be challenged. Successful practitioners of “being fustest with the mostest,” creative imitation, and entrepreneurial judo become big companies, highly visible if not household words. Successful practitioners of the ecological niche take the cash and let the credit go. They revel in their anonymity. Indeed, in the most successful uses of the ecological niche strategy, the whole point is to be so inconspicuous, despite the product’s being essential to a process, that no one is likely to try to compete.

There are three distinct versions of the ecological niche strategy, each with its own requirements, its own limitations, and its own risks.

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