The Complete Idiot's Guide to Crowdsourcing by Aliza Sherman

Author:Aliza Sherman
Language: eng
Format: epub
Publisher: Penguin Group USA, Inc.
Published: 2011-06-10T00:00:00+00:00

Processing Data from Facebook

Facebook—like most general interest social networks—wasn’t set up for crowdsourcing, so using it can be a bit ad hoc. If you are used to Facebook and have built up a fan following on your page, there’s no reason you can’t tap into your fan base for smaller or more immediate input and get positive results.

Gathering crowds on Facebook and engaging them in dialogue is less challenging than extracting data from Facebook to analyze it. Facebook doesn’t give you an easy way to tally the likes and comments for each status update, photo, or other element that you post. Facebook does provide measurements in the Insights section of your administrative area to view the number of likes and comments your page received on any given day, but this doesn’t give you a granular, per-item breakdown.

You may find it challenging to extract conversations taking place on your Wall and look at each image or item you post for likes and comments. If your conversations are happening in the Discussions area of your page, you can more easily copy and paste the replies because of the more simple way these are formatted.

If you’re using a Facebook group to get crowd input, you have even fewer measurement tools at your disposal. Facebook doesn’t offer Insights for groups as they do for pages, so you have to rely on manually counting every like and comment and manually copying the comments your posts receive.

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