The Celebrity CEO by Ramon Ray

Author:Ramon Ray
Language: eng
Format: epub
Publisher: Indigo River Publishing
Published: 2019-04-09T16:21:44+00:00

6

Social Media

There are ten zillion books on social media. Go read them. Randomly pick any of the top ten books on Amazon and you’ll get up to speed on the basics of how to use social media. I recommend books by Chris Brogan, Michael Hyatt, Guy Kawasaki, Ann Handley, Gary Vaynerchuk, and a few others. Understand, no matter how much you try, you’re not going to be able to keep up with every trend, algorithm change, and feature of the social media platforms. Who knows?—by the time you read this, maybe Facebook will have shut down and LinkedIn will be a distant memory. Highly doubtful, but you get my point! Don’t focus so much on the itty-bitty details of social media, but focus on the BIG picture.

What I’m going to do in this section is give you my tips for how I use social media to build my celebrity status. Social media is POWERFUL. In fact, it is one of the most powerful ways to get attention and keep attention. Visit any of my social media profiles and you’ll see I’m always posting something. My main platforms are LinkedIn, Twitter, and Facebook. Maybe for you it’s Twitter and Instagram.

A question I’m often asked is, “Ramon, which platform should I choose?” The right platform is the one you feel most comfortable with and the platform where your tribe thrives. In my case, my community, my tribe, is not on Snapchat, so I don’t use it. They’re also not on Pinterest, so I don’t use it. Here’s my simple yet very effective method for using social media: Frequency, Relevancy, Engagement, Analytics—FREA.

Frequency

It is essential to post on social media with frequency. Does this mean to post on Facebook every hour on the hour? Of course not. That’s too much for Facebook. Does it mean to post to Twitter every three minutes? No. Unless you’re covering a breaking news story with minute-by-minute updates, it’s overkill.

Keep in mind, on social media, the platform is like a moving stream of water. You tweet at 8:00 a.m., and hours later it’s unlikely your tweet is going to be seen by very many people as the thousands of other Twitter users push your 8:00 a.m. tweet down the feed. Of course, those following you closely or those closely following a hashtag will see it, but most people will not. So frequency is important.

Here is my guide—and it’s only a guide:

Post on Twitter several times a day with content (good content) spaced out over time.

Post on Instagram and Facebook no more than three times a day. More than that and you might annoy people.

Post on LinkedIn once a day, maybe even once every other day.

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