The Business of Dentistry by Raj Rattan / George Manolescue

Author:Raj Rattan / George Manolescue
Language: deu
Format: epub
Publisher: Quintessence Publishing Co. Ltd.

Monitor the wider marketplace to get a feel for the standard that may be expected by your patients.

Create consistency within your image. For example, a high-tech environment and poor-quality stationery are sending a mixed message to your patients.

Pay attention to details like colours, textures and lighting when designing the environment.

Consider a change of uniform for the team. It is a good way of communicating to everyone that the image of the practice is changing.

Remember that change need not be costly. Subtle changes can add significant positive “increments” to the perception.

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