The Bold Ones by Shawn Kanungo
Author:Shawn Kanungo
Language: eng
Format: epub
Publisher: McGraw Hill LLC
Published: 2023-06-15T00:00:00+00:00
About two years after that first deal, Romanow cofounded Clearco, on the same premise, to fund scalable marketing campaigns for established companies. The owner walks away with all their equity intact and still in control, while Clearco walks away with a predictable ROI.
To date, Clearco has funded 7,000 companies with a total of $3 billion.
By listening to 250 or so pitches, Romanow had discovered a small, simple secret, one that was out there for the taking, but that no one truly grasped: New businesses wanted money for predictable ads. Investors want predictable ROI. It should have been a match made in heaven. Instead, it became a match made in the Dragonsâ Den.
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