The Back of the Napkin by Dan Roam
Author:Dan Roam
Language: eng
Format: mobi, epub
Publisher: Penguin Group US
Published: 2011-11-23T10:00:00+00:00
WHITEBOARD WORKSHOP: TAKING THE SQVID FOR A WALK
1. Pick an idea.
Think about a particular idea that you’d like to share with business colleagues. The idea could be most anything, from an insight you gleaned from a financial spreadsheet to a brilliant blog you read online to a new marketing message you’d like to propose. Since you’ll be thinking about this idea for a while, pick something that you find personally interesting and which is relatively easy to explain.
If you’re stumped, here are a few examples:
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