The Associated Press Stylebook 2017 by The Associated Press

Author:The Associated Press
Language: eng
Format: azw3, epub
Publisher: The Associated Press
Published: 2017-06-18T04:00:00+00:00

Business guidelines

Our market is the individual consumer of business news. We must write in a lively, clear and accessible style that provides explanation and content for people who may not have a deep knowledge of business and finance. We must avoid insider jargon and present complex issues in an understandable, straightforward manner. No story is too small or routine to meet this standard: Each has meaning for readers and viewers. They may own a stock we are writing about, live in a community where a company is based, use a product or service or have some other connection to the news we are providing. We must keep in mind that we are writing on a global scale and make sure that our reporting reflects that and think about creative ways to tell stories.

AP business journalists must be careful with numbers; quickly grasp what those numbers mean and turn those numbers into real stories, not just about companies or profits but about people’s lives.

When stories break, or when you set out to break a story yourself, you need experts or insiders who can help. And you need to know where you can find all the facts you need: in SEC filings, court documents, lists of shareholders and creditors, company histories, etc.

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