The 7 Minute Difference by Allyson Lewis
Author:Allyson Lewis
Language: eng
Format: epub
Tags: ebook, book
Publisher: Kaplan Publishing
Published: 2008-11-10T00:00:00+00:00
. . .. . . . . . . .
The small details that differentiate your business from others form the highlights of your companyâs image.
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To understand the importance of this idea, look at the following image:
FIGURE 4.2
What do you see: an aerial photograph of Jonesboro, Arkansas, a partial picture of the moon? This picture is simply a collection of dark areas with no discernable highlights, making it hard to draw any concrete conclusions about what it represents. However, when I highlight the important areas of the image, as in Figure 4.3 on the next page, you can clearly see that this is actually the picture of a cow:
FIGURE 4.3
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