Solving Complex Decision Problems by Rudolf Grünig & Richard Kühn

Author:Rudolf Grünig & Richard Kühn
Language: eng
Format: epub
Publisher: Springer Berlin Heidelberg, Berlin, Heidelberg

Qualitative negative consequence types, such as offensive odors, are also first converted into quantitative values using a scale. In this case, however, the negative consequence type is at the same time transformed into a positive consequence type. The most disadvantageous verbal consequence for the actor is assigned the smallest quantitative value and the most advantageous the largest quantitative value. Here too one should make sure that the “distances” between values are represented satisfactorily. The transformation into utility values can afterwards be carried out in the same way as for quantitative, positive consequence types.

Transformation of qualitative positive consequences into utility values

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