Social Media for Medical Professionals by David R. Stukus & Michael D. Patrick & Kathryn E. Nuss

Author:David R. Stukus & Michael D. Patrick & Kathryn E. Nuss
Language: eng
Format: epub
ISBN: 9783030144395
Publisher: Springer International Publishing

2.Fish can be expensive compared to other options, so parents may need ideas for buying fish on a budget.

3.Parents might be concerned about toxins, such as mercury, in fish. They may like reassurance and guidance on eating fish safely.

With these ideas in mind, I could easily create a short blog post with an introduction, three major sections, a conclusion, and a few links to curated content that helps parents overcome the barriers of taste, cost, and toxins. But before I do that, let me consider when and where I want to tell my story. The topic is not seasonal, so now is a good time. Where? Instead of immediately writing a blog post, I could begin at home, in my social media channel. I could engage my followers with a link to the original news story, followed by comments summarizing the science. I could encourage parents of toddlers to offer their kids more fish, outline the barriers, and provide links to resources that help parents overcome each one. I could accomplish this as a series of short posts, comments, or tweets over the course of several hours or days.

I could also look for digital communities with large numbers of my target audience. I do a Google search for “encourage kids to eat fish” and one of the first results is an article in Parenting magazine called “6 Ways to Encourage Your Child to Eat Fish.” [4] Okay, I wonder if Parenting magazine is on Twitter. Yes, it is! In fact, they have over two million followers [5], many of whom are parents of toddlers who would be interested in my message! I write a tweet that states the associations between eating fish, sleeping, and IQ. I include a link to the news story and call out Parenting magazine by including their handle (@parenting) in my tweet. I also call out @ModernMom (412,000 followers) [6] and @PlaygroundDad (347,000 followers) [7] because the Parenting magazine Twitter page told me these are accounts I might also like. Finally, I add a hashtag (#EatMoreFish) that promises to gain more attention.

Out goes my tweet. It gets some likes and retweets, and I gain a few more followers. If @Parenting, @ModernMom or @PlaygroundDad decide to like or retweet my message, I’ll get more traction. As it turns out, they do not engage me, but a couple Twitter users comment on my post. One mentions how difficult it is to get her toddler to eat fish. I share a link from Martha Stewart: “Kid-Friendly Fish and Shell-Fish Recipes” [8] and another from MyFussyeater.​com: “10 Kid-Approved Fish Recipes.” [9] More users like and retweet my reply. Others comment with their own kid-friendly fish recipes. Before I know it, there is an entire conversation taking place below my tweet! I respond to all the commenters with another tweet stating fish is expensive. This gets several likes. Another user shares a link to a blog post called “Buying Healthy Fish on a Budget.” [10] I had not seen that one, but I look it up and the post has some great advice.

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